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ANNUAL PRODUCTION

We produce our watches in small quantities and in pairs to offer two different takes on a common architecture.

For example:
• Mirage 38mm Series A - 10 years.
• 12 Mirage Prussian blue per year.
• 12 Mirage Sienna per year.

The global quantity won’t change (240 pieces in this case), the yearly split of production however can be adjusted according to demand, and to avoid creating stock. Examples: 12/12 - 14/10 - 16/8 - 18/6.

The B-series will be launched in continuation of the A series, and will feature minor aesthetic and technical changes. This rhythm will allow us to have the necessary quantities to build a sustainable manufacturing process and to be able to offer a quality service in the long term, both for production and for after-sales. Our aim is to build a stable brand, with products that can stand the test of time, both for us and for collectors.

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MIRAGE 38

As we speak, every Mirage 38mm (both Sienna and Prussian Blue) has been allocated for the next 3 years.
We have decided to close the order book for the time being. The order book will re-open in March 2025, to allocate the 2028 pieces.

To reward the early collectors who took the risk to believe, we offered a preferential price of 44'000 CHF in year 1, 49'500 CHF in year 2, 55'000 CHF in years 3-4. The definitive price is 65'000 CHF as of 2027. This price may change (fall or rise) depending on the evolution of the price of gold.

We are currently working to increase our manufacturing pace (not volume) and reduce this excessive wait for our customers.

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MIRAGE 34

The first deliveries will begin in October 2025, at a rate of 24 pieces per color and per year, for a period of 10 years (series A). We are currently finalizing the 2027 allocations at the asking price of 54'000 CHF (excluding VAT).

We offered a preferential price of 48'000 CHF in year 1, now 51'000 CHF in year 2, and then the definitive price will be 54'000 CHF as of 2027.


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NEXT RELEASE

Our new third release will inaugurate our second collection. It will be very technically demanding annual calendar, in a round case.
Save the date > September 2025, Geneva.